top of page

About Us

In the 4 generations that Firth's has been open, we pride ourselves on the highest quality, not only in the products that we sell but in the service we provide. 

Welcome to Firth Jewelers, your premier jewelry destination in the city of Niagara Falls. For over three generations, we have been dedicated to providing exceptional customer service, exquisite craftsmanship, and a wide selection of stunning jewelry pieces to our valued customers.

At Firth Jewelers, we understand that choosing the perfect piece of jewelry is a personal and meaningful experience. That's why we take pride in offering a warm and welcoming environment where our knowledgeable staff is ready to assist you every step of the way. Whether you're searching for a breathtaking engagement ring, a special gift for a loved one, or simply treating yourself to a well-deserved indulgence, we're here to make your jewelry shopping experience truly memorable.

Our commitment to quality is unwavering. We carefully curate our collection to ensure that every piece meets our rigorous standards of craftsmanship and beauty. From the brilliance of diamonds to the allure of colored gemstones, each item in our inventory is handpicked for its exceptional quality and timeless elegance. We also offer a range of jewelry styles, from classic and traditional to contemporary and trendy, ensuring there's something to suit every taste and occasion.

As a 4-generation family-owned and operated business, we prioritize building long-lasting relationships with our customers based on trust, integrity, and personalized service. We understand that jewelry is often associated with significant moments in life, and we are honored to be a part of those cherished memories. Our experienced team is here to guide you through the selection process, provide expert advice, and answer any questions you may have, allowing you to make an informed decision with confidence.


Located on Military Road, in Niagara Falls, our store is more than just a jewelry boutique. It's a place where dreams come to life, where special bonds are celebrated, and where the beauty of fine craftsmanship shines. We invite you to visit our showroom and experience the Firth Jewelers difference for yourself.

Discover the unparalleled customer service, exceptional quality, and trusted expertise that have made Firth Jewelers a beloved destination for jewelry in Niagara Falls. Let us help you find the perfect piece that reflects your unique style and captures the essence of your most precious moments.

Experience the Firth Jewelers legacy today.

Check out some of our online reviews here:

bottom of page