More Than You Can Imagine!

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About Firth

Three Generations of Quality, Service, and Trust

Firth Store, NiagaraSince 1946, Firth Jewelers has sold fine jewelry to the people of Western New York. Growing from a simple, one room store on East Falls Street in Niagara Falls, Firth’s now employs a staff of more than 20, including a registered gemologist and a custom jewelry design team. As a family-owned store, each generation has maintained a tradition of quality, service, and trust that has helped make Firth’s one of the region’s most successful businesses.

Your Best Selection

With one of the largest single store selection of both jewelry and loose diamonds in Western New York, Firth’s has always been a great place to find that perfect item that says “You are special to me”. From engagement diamonds to distinctive gold and platinum pieces, watches, figurines, clocks, and more, Firth Jewelers is the place to find exactly what you’re looking for.

Custom Jewelery

With both a trained gemologist and skilled jewelry designers, Firth’s can fashion virtually any piece of jewelry you can imagine. Do you have an idea for setting some precious stones in your own design? A family heirloom you’d like to restore and pass down for generations? An idea for a unique gift that you know doesn’t exist? We’ll work with you to sketch out your ideas and create something of lasting beauty and value.

Jewelery Repair

Even the best made jewelry can become damaged or dangerously loosened from normal wear and tear. And when you consider the cost of losing a precious stone, regular jewelry inspection and repair makes sense as the best way to protect your investment. From fine watches to virtually every kind of jewelry, Firth’s trained professionals will ensure that you can continue to wear your most beloved pieces with confidence.

Layaway Plans

Fine jewelry is often a substantial investment. If you’d like the flexibility of extending your payments, Firth’s offers layaway plans that make it easier to pay over time and reserve a piece of great value.